The detailed explanation of search engine optimization SEO

SEO itself (SEO)

Search Engine Optimization. Or SEO is a continuation of the development of a website in the medium of continuous change. These changes may not be seen separately, but overall the ease of browsing of a site increases the amount of organic and
In the normal search result, the site leads to the top position. The last episode we have SEO
We discussed different aspects. In this episode, on-page SEO. Guide “is a full-fledged focus. This post is published by Google. “SEO is sorted based on the starter guide.

1) Primary SEO

Use the title tag
Get an initial idea about the content of that page from the title tag of an HTML page
It is a user, and very important to the search engines. The title tag is written in the head tag of the HTML document. The title tag shows the web browser’s title bar.

And the first time the search is visible. title tag generally includes the name of the site and page content. Each page on a site needs to have a different title tag. This can make Google’s pages unique to pages of the site. A title that does not relate to the content of the page should be avoided. It is best not to miss unnecessary and irrelevant keywords in the title tag. Title tags should be descriptive but
Short. Using a long title tag, Google only displays some parts of the search.

 “Description” meta tag

Summarize those page summaries in the description meta title tag of an HTML document
That is, Google and other search engines give their best ideas about what the site’s page is about. Where title tag is composed of few words, there is a paragraph of one or more lines in the description meta tag. Like the title tag, it’s also in the head tag

Meta name = “description” content = “…”> It is necessary to add different vines and correct descriptions on each page of the site because the time of the search results is displayed. Many people write the original text of the page directly into this title tag, which is not correct at all.

2) Site structure

URL reconstruction
The straightforward and descriptive URLs are equally important to search engines and users. Every page on the site should be kept in mind that it is compatible with the page. Meaningless words without ID or users using nonsensical parameters
Should be used. For example.
HTTP: // your site.com?category_id=1&product_id=2
If the URL is written in http://youxsce.com/books/book-ticle, then the contents of the page are clear to search engines and users. Keep track of URLs that do not have too many keywords.

Easy navigation on

Simple navigation on one side of the site ie one page to another page so that it is easy to find the information on the site easily
On the other hand, search engines find the important pages on the site easily. How to go to the site’s first page or all other pages from the homepage should be planned first. If there are numerous pages on the site, they need to be divided into sections and sub-sections. Adding breadcrumb list to every page is good, through the user

You can find out how many steps are on the inside page and if you want to click the link, you can go to the previous page. This list usually looks like this –
Home> Produces> Books

Use of Sitemap

Site Map is of two types, the first is a simple HTML page where links to all pages of the site are blocked. If you find it difficult to find a page, then users can get help from this sitemap. Search engines also get links to all pages of the site from this sitemap. The second sitemap is an XML file that is submitted to Google’s Google Webmaster Tools site. Being the address of the site.

courtesy:tips-box.com